The world we are living in has changed dramatically in the past decade. We have gone DIGITAL! The entire world has gone 2.0, and it’s time to take your business to the same level.
The digital revolution has taken the world by storm, and this is very good news for your business. Digital is fast replacing traditional advertising and marketing, in actuality, traditional advertising and marketing will soon be extinct.
But you may be asking yourself why you need to embrace digital? Well, we decided to break it down for you.
Your customers no longer need to buy a magazine or newspaper to see your advert. Your products/services are just a click of a mouse away. Not only is this platform faster than traditional methods, it also allows you to reach a more targeted audience. Whether it is Facebook, Twitter, Instagram or LinkedIn, you can choose your audience and strategy to suit your brand.
From recent statistics, we can say without a doubt that 90% of the population are online. You might be asking yourself how this is possible? Digital is not limited to computers. It is estimated that during 2017 almost 2 billion South Africans will own a smart phone. That is 2 billion people that you can reach via a digital marketing campaign.
Digital is vastly different to traditional marketing. In the past, the companies with the biggest budgets won the marketing battles, now the playing field has been levelled. You are able to play with the big boys with any / no any budget. It is your creativity that will set you apart. Digital marketing allows your creativity to hang free and capture your audience.
As stated above, digital does not only allow you to reach more people in a more creative way, but also allows you to do so with a smaller budget. Online advertising costs a fraction of the price of traditional methods and reaches a much larger and targeted market. You can choose between Banner Ads, Facebook Ads, Email Marketing and Google Ads to name a few. The sky is not the limit!
Another great thing about Digital Marketing is the ability to track and measure your campaigns, as well as adjust them per the results. Before you had to fork out a pretty penny to receive input on your campaigns, now you can just request analytics with a simple click.
ONE ON ONE CONNECTION TO CUSTOMERS
This is where Social Media plays a large role. You can break the barriers between you and your customers and potential customers. As you engage and interact with your market, you will gain key insights into their buying behaviour as well as their needs. When you build relationships on these platforms, these customers are more likely to recommend you to their friends and family. But this aspect needs to be managed closely. If there are any negative comments or questions that go unanswered, you might find yourself open to criticism from the public.
When you look at it from all angles, digital is not going anywhere. If anything, it is exploding at an exponential rate! It is fresh, exciting and has endless opportunities for your business.
Written by: PRIO Communications and Digital Marketing