People do not really grasp the price of creativity. When you are sick, you do not complain about handing over your hard-earned cash to the doctor. Or when you require legal expertise, you are held to lawyers’ fees that can see your wallet dragged back and forth over the coals. Creativity embodies these same principles; We could issue you with a mass produced mock up that is unimpressive and plain or we could take it to the next level of digital elegance and transform your brand identity, a cut above the competition.
The Logo itself is the single most important aspect of any business. This is how people distinguish you from anybody else competing in your market sphere. Think about massive companies that now have a steady rooted flag of iconographical brilliance, which has been rooted into every consumer’s long term memory. Well known branding such as the famous yellow M or the plain black swoosh stand for so much more than a product in our minds. We have, through the media, come to associate these brands with more than just a product but some sort of tangible experience that we buy into.
Your Logo needs to be optimized in such a way that communicates the necessity of your business through elegance and striking detail that is easily discernible. With a wealth of options and the Internet bridging almost every gap in the business world, it can be intimidating for small businesses and large conglomerates alike seeking logo design Cape Town options. So, which option do you choose? Going for agencies, spending top dollar on the most reputable names in the business, free logo templates, crowd sourcing, a logo maker app or even get it done by yourself, in-house.
The long of it is that there is no one correct answer here. The short is however, to build a solid brand you need a solid Logo. Do not be fooled by fly by nights or worse; waste time on pointless mass produced material that will not echo your businesses ambitions. You need a well thought out, driven and targeted branding strategy to echo and resonate with the public, who consume your fundamentals and interact with the company’s presence, via all media channels.
Here at PRIO Consultancy we are not driven to fuel our account, rather we are driven by the impact we can have on your presence within the ever-changing marketing realm. We are a family of creative gurus with the expertise and know how, allowing us to take your #LogoDesign to the next level, resonating across multiple platforms and mediums. We are not saying you should choose us, we are saying give us a chance to blow your socks off, right from under the toes with our unique #PrioExperience.